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Wild Nothing, a one-man indie pop wonder, is the brainchild of Virginian musician Jack Tatum. Recognized for his dreamy, synth-laden soundscape, Tatum debuted in 2010 with the album 'Gemini' which instantaneously caught the attention of critics and audiences alike. Amidst the plethora of his distinctive sonic resonances, Tatum's stylistic visuals in his music videos are equally notable. They often weave an abstract story within the ethereal aural tapestry, creating an immersive auditory-visual experience.
The music video for 'Paradise', from his 2012 album 'Nocturne', is a perfect exemplification of this. Taking a celestial journey with model-slash-actress Michelle Williams, the video showcases a cinematic transition through airplane windows, featuring snippets of varied elements like flamingos, palm trees, and swimming pools. The visual odyssey subtly incorporates American transcontinental landscapes, Consequently, it provided a refreshing sense of nostalgia associated with the synthetic tones of 80's pop culture. A less-known trivia about this video? Each window-framed shot was filmed via a mobile phone during an actual flight.
While Tatum’s undeniably retro sound forms the linchpin of Wild Nothing’s music, perhaps it's his collaborative endeavor with video directors that imparts a unique vibrancy to the songs. The result has been a succession of memorable, visually striking music videos, such as 'Live in Dreams' and 'Only Heather'. So, here’s to Wild Nothing - a confluence of captivating music and compelling visuals, taking us on a dream-like journey and carving out a distinctive niche in the indie music landscape.
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