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The French electronic artist, Vitalic, is a paradox in the techno scene. Born Pascal Arbez, Vitalic rejected the predictable path of mainstream techno and instead embarks on a road less travelled with his unique style. Steadfastly refusing to be pigeon-holed, he experiments boldly, creating a musical amalgamation of metal, trance, electro and disco with robust vigour. One of his most intriguing pieces is his debut album "OK Cowboy," where the club-banging hit "La Rock 01" can be found, a track notorious in the underground club circuits even before its official release.
Certain music videos accompanying Vitalic's tracks demand mention as they intensify his musical genius. For instance, the music video for "Second Lives" presents a captivating spectacle. Irony plays a cog role in this piece as it takes the viewer on an unexpectedly comedic journey. We see people using a photocopier in a variety of unusual ways, creating a peculiar visual gag that enhances the track's offbeat charm. Another striking video accompanies the track "Poison Lips," set in the late 80s, which has become renowned for the leading lady's uncanny resemblance to Princess Leia - it's hard not to smile at the tribute. Vitalic's distinct take on electronic music, combined with his highly creative visual depictions, has ensured his notch in techno history.
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