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Unknown Mortal Orchestra, often mistaken for a large band, is actually a one-man force of nature named Ruban Nielson. Emerging out of the murky depths of anonymity in 2010, Nielson positioned himself at the forefront of the neo-psychedelic genre, and quickly garnered critical acclaim for his innovative mix of lo-fi production, layered guitars and introspective lyrics. He has carved out a unique niche for himself in a crowded industry with his eclectic audio-visual aesthetics and alternative approach to music.
Nielson’s distinct taste shone through in the bizarrely captivating video for "Multi-Love." The video, a brilliant fusion of high-tech interactive art and low-fi psychedelia, is set in a 3D-rendered house filled with surreal objects and has a trippy, immersive quality that perfectly syncs with the song's layered soundscape. This innovative idea was applauded by fans and critics alike. Another distinctive video, "American Guilt", conveys the uptempo rhythm and social commentary of the song through an absurdist dystopian montage, while the claymation video for "Swim and Sleep (Like a Shark)" is a bizarrely heartwarming exploration of voyeurism! Nielson's willingness to take risks and push boundaries with his videos is a testament to his inventive vision, which has had a significant influence on the music industry. A relatively "Unknown" fact about the "Orchestra" - despite his cinematic visions, Nielson has admitted to being terrified of real sharks!
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