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TOY

TOY emerged as an instrumental figure in the music industry, creating a distinctive blend of music infused with psychedelic, electro-pop, and ambient characteristics. Their artistic visual flair was unlike any other. The first highlight of their visual journey was the video for "Left Myself Behind," directed by Robert Strange. It portrays a condemned building bearing images of the band, it is a framed narrative of urban decay that manages to leave an indelible impression on viewers.

Their knack for embracing the abstract only intensifies as the band began to collaborate with Dominic Foster. One of the most remarkable pieces to come out of this partnership was the video for "Join the Dots". The video merely features an infinitely spinning desert island, with no sign of the band, but the effect is surprisingly mesmerizing. The use of a simple looped animation layers an extra level of mystery and peculiarity. This oddness is best embodied by the lesser-known fact that the entire video was made using only an office scanner. TOY's contribution to the industry is perhaps best summarized as a willingness to challenge conventions to generate a truly unique audio-visual experience.

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