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Thirty Seconds To Mars

Thirty Seconds to Mars has not only carved a niche for themselves in the music industry with their pulsating alt-rock anthems, but also in the world of music videos, thanks to their frontman Jared Leto’s passion for visual storytelling. Under the alias Bartholomew Cubbins, a whimsically-named character from a Dr. Seuss book, Leto has directed most of the band's music videos, pushing the boundaries of video-making and continuously setting new bars.

The band’s first breakthrough was their video "The Kill,” a re-imagination of Stanley Kubrick’s renowned film “The Shining,” featuring Leto and the band members exploring a creepy hotel, treading a line between homage and parody. Another striking work is the ambitious "This Is War," reflecting on themes of struggle and survival, filmed with an interesting twist: utilizing footage shot by soldiers in Afghanistan. Their video "Up in the Air" became a talking point for its use of wildlife, including zebras and wolves, along with abstract visuals of gymnasts and performance artists, it was premiered from the International Space Station, adding an extra layer of intrigue to the band’s reputation. Despite occasional controversies (remember the near-riot scenes in "Kings and Queens"?), Thirty Seconds to Mars has consistently managed to blend music, narrative, and cinematography into a potent creative cocktail, leaving a mark on the industry.

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