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The Strokes, a New York-based indie rock band, made vast waves in the music industry since their breakthrough in the early 2000s. One can’t discuss their impact without mentioning their first album, 'Is this it,' which was hailed as saving rock and roll from the grip of manufactured pop and boy bands. Drumming up both critical acclaim and commercial success, the band's minimalist style rejuvenated the music scene, giving it a much-needed shot of raw, gritty reality. One might say the band came with a whisper rather than a shout but left an indelible footprint.
Their knack for visual storytelling is often overlooked. A quick rewind through their videography paints an interesting picture. Their debut single "Last Nite" premiered with a lo-fi, stripped-down video shot by Roman Coppola, channeling an early 70’s rock-n-roll vibe. It’s worth mentioning, singer Julian Casablancas insisted on performing with a cracked microphone for an authentic feel. Their later videos, like "Someday" and "12:51", maintained this minimalistic charm but incorporated higher production values. The video for "Under Cover of Darkness" even revealed their penchant for self-effacing humor. Casablancas, known for his mildly inebriated performances, appeared sober, only to hilariously reveal near the end how he managed to stay on the straight and narrow - a hidden hip flask. A special mention has to go to their video for "You Only Live Once". The Strokes flaunting white suits and churning out gritty tunes while being slowly submerged in black liquid, now, that's an imagery hard to shake off!
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