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The Postal Service, a highly inventive indie pop group of the early 2000s, significantly revolutionized the industry, not just through their unique blending of electronic sounds and emotionally driven lyrics, but also with their ground-breaking music videos. The brainchild of Ben Gibbard (from Death Cab for Cutie) and Jimmy Tamborello (from Dntel and Headset), their work has become a beacon for aspiring musicians and filmmakers, showing how one can use creative innovation to push the boundaries of both music and video.
Their music videos, often directed by Josh Melnick and Xander Charity, are as eclectic and distinctive as their music. The most known is probably "Such Great Heights", shot in a documentary style, juxtaposing the manufacturing process of the group's album with their recording process. Delving into their visual repertoire, you'll find the 2005 stop-motion animation video for "We Will Become Silhouettes" which adds a delightfully quirky layer to the song's melancholic lyrics, featuring the band members navigating a post-apocalyptic landscape, all while playing their instruments. An intriguing fact is that it was directed by Jared Hess, co-author of the iconic film "Napoleon Dynamite". Their video for "The District Sleeps Alone Tonight," one of their lesser-known singles, uses experimental film techniques to visually capture the emotive resonance of the song.
Continuing to experiment with the format, they redefined expectations of what music videos should be and how they could interact with the music they accompany, paving the way for a generation of musicians and filmmakers to think differently.
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