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The Pharcyde, a hip-hop group from the '90s, revolutionized the culture of music videos with their imaginative direction and bold ideas. This quartet from South Central, Los Angeles is composed of Bootie Brown, Slimkid3, Imani, and Fatlip. Their debut album "Bizarre Ride II the Pharcyde" offered an alternative to the conventional West Coast G-funk style reigning supreme at the time. The record, with its eccentric beats and fusion of jazz and soul elements, topped charts and earned gold certification, meanwhile the accompanying videos branded their footprint in the visual aspect of the music industry.
Among the most iconic videos they created is "Drop." Directed by Spike Jonze, the video features the group rapping while walking backward the entire time. The remarkable thing is, the clip wasn't just shot backward. The Pharcyde members actually had to learn their lyrics in reverse to create this effect, a task that would make most of us toss in the towel. Another wildly popular video, "Passin’ Me By," distinctly stands out with its peculiar approach. The camera angle is skewed throughout the entire video, seemingly attached to the side of a building, capturing the world from an offbeat perspective. The immersion of visual art into music by The Pharcyde tripped the boundaries, making the group and their videos unforgettable in the world of hip-hop. Their avant-garde approach to music videos continues to influence modern artists, making them pioneers of their time.
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