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The Kills, an Indie rock duo formed in 2000, made a name for themselves with their raw sound and stripped-down aesthetics. The band is composed of Alison Mosshart, or "VV," who belts out the vocals, and Jamie Hince, or "Hotel," who takes care of guitar duties. Their sound is synonymous with a garage-type edginess, reminiscent of bands from an era gone by, yet combined with contemporary pizzazz. Their impact in the industry was hard to ignore, particularly as they consistently navigated the grey area between alternative and mainstream, pushing boundaries while retaining their authentic selves.
Their music videos are slices of their artistic sensibilities, often toying with noir elements, surrealist imageries and even futuristic dystopian themes. Their video for "U.R.A. Fever," for example, is a montage of 3D images portraying a hypnotic dreamscape. In “Doing It To Death”, the pair slides into a gravesite in a vintage hearse, emerging in a post-funeral dance-off before returning to the cemetery. It’s a dark yet stylish romp through mortality, cementing their firm grip on combining the macabre with wit. And who can forget “Cheap and Cheerful”, where a collection of close-ups of mouths expressing various degrees of pleasure brings the song's sentiment to life - a visual commentary on the ubiquity of consumerism. This willingness to incorporate unconventional and thought-provoking visuals in their music videos is another reason why The Kills have cut through much of the clutter in the indie rock landscape. By the way, fun fact, Hince, in an interview, revealed that the song "Last Day of Magic" was born out of an incident when he accidentally dropped his guitar, resulting in an unusual yet captivating sound.
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