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The Growlers

The Growlers, a band comprised of Brooks Nielsen and Kyle Straka, are known for their raw and authentic take on rock music. Their unconventional approach combining surf rock, pop, rock and roll, and psychedelic influences created a unique sound, often referred to as "Beach Goth." But it's not just their sound that's gotten them noticed, this American group has managed to leave an impact on music industry through their distinctive, almost vintage-like, music videos.

A quintessential representation of their style is evident in the music video for "One Million Lovers." Shadowy lighting, eccentric outfits, and a mishmash of throwback visual effects give the video an avant-garde touch. In the video for "City Club," the band takes a different route. It begins with an average night in a typical city club that swiftly morphs into a surreal, chaotic party, showcasing the band's ability to spin everyday situations into fantastical scenarios. One interesting note is that the band often incorporates a notable prop, a giant bear suit, in many of their music videos. This playful element not only underscores the band's fun-loving nature but adds an unforgettable touch to their visual works.

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