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The Cure

The Cure, hailing from West Sussex, England, stormed onto the post-punk scene with unique energy, spearheaded by the inimitable Robert Smith - a man with a voice that can tug at the heartstrings as easily as a finely-tuned violin. This band didn't just provide a soundtrack for the angst-ridden, romance-hungry youth; they set a mood with their music that demanded an equivalent emotive landscape to be created in their music videos. The visual interpretation of The Cure's songs are intrinsically entwined with their music, making them pioneers in transforming music videos into bona fide short films.

For instance, take the downright delightfully dystopian video for “Lullaby”. Joycean in its exploration of nightmares and the subconscious, it showcases Smith being eaten by a giant spider-like entity—an incarnation of childhood fears. In contrast, “Close To Me” presents the band locked in a wardrobe tumbling from a cliff into the sea—a series of absurdities straight from a Dali painting. And who could forget “Boys Don’t Cry”? The video's aesthetic, notes flying from Smith’s mouth instead of words, cleverly visualizes the song's heart-wrenching lyrics. Now, here's a nugget for the curious: that video was filmed in a toilet in the band's rehearsal studio—a testament to their knack for churning art out of the quotidian! Their distinct sound and surreal visuals invariably left an indelible imprint on the music industry and catapulted them to international fame.

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