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The Blaze, a multi-talented French duo composed of cousins Guillaume and Jonathan Alric, have truly left their mark in the music industry. Not just through their euphoric, emotive electronic tunes, but through their visually stunning music videos that often tackle themes of community, identity, and love. As both accomplished musicians and skilled directors, the work of Guillaume and Jonathan bristles with raw emotional energy that effortlessly blurs the line between cinematography and sound.
One of their most striking projects to date is the music video for their song, "Territory." Filmed in Algiers, it narrates an immigrant's return to his homeland. The video's story is nothing short of gripping, capturing the melancholy, joy, and complicated feelings of returning to a place that's both familiar and alienating. The Blaze's knack for wrapping up complex feelings into visually lavish shots also shines in their music video for "Heaven." Here, they encapsulate the bonds of a tight-knit, multi-generational family against the backdrop of a suburban landscape. Meanwhile, their video "Virile," manifests an intimate portrayal of friendship in a single, dimly-lit room. Here's an intriguing fact - the cousins confess to having a very painful process when it comes to naming their songs, often spending months agonising over a perfect title. Fortunately, it seems their creative struggles produce quite exceptional results!
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