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Steriogram, a pop-punk band from New Zealand, is perhaps best known for their unique and innovative approach to music videos. Their most famous video, "Walkie Talkie Man," became an overnight hit on MTV in 2004, and it is an unforgettable, delightful romp through the world of stop-motion knitting. The video, directed by the now-famous Michel Gondry, showed a knitted world through the imaginative set designs, where everything from the band members to their instruments were knitted. Believe it or not, this strikingly original and visually memorable video not only garnered a Grammy nomination for Best Short-Form Music Video, but also captured a level of success that the band was unable to replicate with their music alone.
Undeniably, the video brought a new wave of exposure to Steriogram, but it also marked another significant win for Gondry. Appropriately enough, "Walkie Talkie Man" video was the harbinger of Gondry's career as a sought-after director for his quirky, yet ingenious video-making style. This, in turn, elevated his status in the music video sector and solidified his signature aesthetic. However, it's interesting to note that despite the global recognition, Steriogram members admitted to having zero knowledge of the knitting concept during the video shooting, which was masterminded entirely by Gondry. This peculiar fact certainly adds an extra layer of charm to an already fascinating production story. So, next time you spot a woolly figure in a music video, you might just be experiencing the ripple effects of Steriogram and Gondry's creative genius nearly two decades ago.
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