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Sigrid

Norwegian singer-songwriter Sigrid first burst onto the music scene with her 2017 single, "Don't Kill My Vibe," an anthem for all who have ever felt underestimated or ignored, which definitely made the music industry sit up and take notice. Known for her energetic delivery, authentic lyrics and powerful melodies, her raw and refreshing pop sound revitalized the genre and earned her the BBC's prestigious Sound of 2018 award. An interesting factoid about this powerhouse of a performer is that she used to be a political science major. Yes, before becoming an international sensation, Sigrid was readying herself for a life of public policy and sector debates. Could you imagine?

The music video for "Don't Kill My Vibe" became a standout, directed by the talented Scandinavian director, Max Vitali. It was shot in beautiful, stark landscapes of Sigrid's homeland, Norway, capturing her undeniable charisma and the empowering nature of the song. It’s a minimalist spectacle resonating the song’s message through compelling visual storytelling. Sigrid's deeply personal "Strangers" video, helmed by Ivana Bobic, is another gem in her music video arsenal. Shot at a homey and isolated location, it showcases an uncanny contrast between the real and the idyllic, which strikes a chord in viewers, and remains one of her most haunting and memorable visuals. Sigrid’s impact was solidified further when she starred in the music video for Justice League's single, "Everybody Knows," directed by esteemed Hollywood director Zack Snyder, thus sealing her status as an artist proficient in both music and visual aesthetics.

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