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Shura

Ah, Shura! This British artist, whose real name is Alexandra Lilah Denton, has not only graced us with her ethereal vocals and dreamy synths but has also carved out an important space for herself in the music industry as an openly queer artist. Her debut album, "Nothing's Real," catapulted her into the spotlight, showcasing her ability to blend 80's inspired pop with sensitive lyricism, on topics such as anxiety and sexuality, which resonate with listeners on a profound level. One would assume Shura is only a musician, but surprise, surprise! She also directs many of her music videos, adding to her creative oeuvre.

True to her subtle sense of style, Shura’s music videos often dig deep into the nuances of human emotions, instead of focusing on flashy aesthetics. Take “Touch,” for instance, a video that features friends and family in a series of tender and nostalgic moments, giving an intimate feel to the entire narrative. Then there’s “What’s It Gonna Be?”, a throwback to the classic high school movies of the 80s, complete with an awkward dance sequence. A perfect blend of nobility and embarrassment, it is an apt reflection of Shura herself as she is an ordained minister but still struggles to cook a proper meal!

From the haunting beauty of “White Light,” rich with alien motifs, to the hypnotic surrealism in the “Religion (U Can Lay Your Hands On Me)” video, where a religious order of nuns is seen worshipping a huge statue of Shura, it’s clear that she preserves her identities - as a musician, a director, and a queer woman - with as much grace as honing her craft. The neon lights of a spaceship or the pastel tones of a bizarre convent, each frame of her videos often have a good story to tell, making Shura a compelling figure in the industry.

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