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SHIELDS

Hailing from Newcastle, England, the band SHIELDS stands as a testament to the combination of innovative music and groundbreaking visuals. In a vast sea of music videos, their productions have always managed to stand out, capturing every bit of imagination while reeling viewers into their well-crafted alternate reality. They mastered the art of transforming music into precise visual narratives, and thus raised the bar for other bands in the music video creation arena. A SHIELDS video is more than just a visual companion to a soundtrack, it’s a well-drawn journey that invites you into the depth of their creativity, arriving upon a different creation each time.

A perfect example of this would be their animated music video for “Mezzanine”. Here, the band doesn’t appear at all, and instead, the story revolves around a shape-shifting, multi-coloured blob having a romp through a layered world that reflects the melodious complexity of the song. It’s an elastic visual universe that perfectly articulates the energy and vibrancy of the tune, while throwing the rule book of conventional music videos straight out the window. SHIELDS did something even more interesting for their song "I Just Feel Hate" featuring the band members as office workers on a space station under alien attack. While the humorous mismatch of ordinary office life and an extraterrestrial invasion might seem absurd, the video perfectly ties into the song's message about dealing with hate in an unexpected way. The imaginative storylines and quirky characters of SHIELDS' videos are a breath of fresh air in the industry, setting them apart from the crowd and cementing their status as innovators. As a result, their music videos alone have amassed thousands of views and devoted fans across the globe.

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