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Sampha

Sampha Sisay, more popularly known as Sampha, brought a fresh sound to the music industry with his unique blend of electronic music, soul, and R&B. Not sticking to conventional ways, he opted for a minimalist approach, using only what's necessary to create a rich, yet stripped-down soundscape. His debut album, 'Process', was a testament to this - it was both arresting and incredibly emotive. And this vision translated into his visuals as well; from 'Blood On Me' to '(No One Knows Me) Like The Piano', each video offered a powerful narrative complementing his haunting melodies, while pushing the envelope of what a music video can represent.

A lesser-known fact about this musical wizard is that he’s colour-blind. Despite that, or perhaps because of that, he worked with director Kahlil Joseph, known for his collaborations with artists like Beyoncé and FKA Twigs, on his short film also titled 'Process'. This arresting visual journey was anything but a drawback, it further projected the vivid imagery Sampha is able to portray with his music. It was this prismatic artistry, encapsulated in both his songs and his videos, that earned Sampha a strong fanbase and respect in the industry, proving that sometimes, less truly is more.

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