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Compact yet oozing with ambiance, Ruby Haunt's music videos exhibit the American band's talent in merging melodies with visual narratives. Their minimalist dream-pop sounds are brilliantly juxtaposed against the atmospheric cinematography typical of their videos, threading together an almost ethereal dimension that is as tantalizing for the eyes as it is for the ears. "Freeway Crush," a video oozing with 90s road trip nostalgia, takes viewers on a memorable trip through desolate landscapes and sun-bleached flashes of Americana. In contrast, their video for "Desire" bathes in intimate close-ups and hushed domestic scenes, highlighting the personal sphere often enveloped by their haunting soundscapes.
Spotting a surprise now and then in their videos, like the band members themselves are seen manning a vintage ice cream truck in "Crusher," not only adds an element of delight but also furthers their enigmatic personas. Ruby Haunt's impact in the industry lies in their deftness at coloring what's audible with what's perceptible, creating an immersive experience that resonates long after the viewer has hit pause. Impressively, a majority of these videos are self-directed, making them an indie dream in the music industry - composing, producing, and directing their own work. They are not defined by the record-scratching clamor of the industry but by the mesmerizing lull of their echoey murmurs and artful visuals.
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