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Rone

Edouard Le Scouarnec, popularly known as Rone, emerged on the music scene as an electronica powerhouse, adding a fresh perspective to the genre. His artistry goes beyond creating music; Rone’s music videos have also made a significant impact in the industry. Driven by a penchant for storytelling, the award-winning "Bye Bye Macadam", directed by Dimitri Stankowicz, is essentially an abstract, monochrome animation that takes the viewer on a rhythmic journey, with the characters' movements perfectly matching the beat of the music. This feature of synchronicity is a reoccurring theme in his discography. Simultaneously, it's a depiction of the synergy between auditory and visual art which forms an integral part of Rone’s creations.

"Gravity" is another masterpiece from Rone directed by Thibaut Duverneix. While the viewer is taken through a woman’s emotional journey, the video explores the themes of love, loss, and longing. It is quite amusing to note that the woman’s partner is portrayed not as a man, but a blob of water which further emphasizes Rone’s fondness for the bizarre and the peculiar. His video for "Ginkgo Biloba," unlike the previous two, delves into a post-apocalyptic world where the protagonist embarks on a journey to save his dying planet. Rone's unique music combined with compelling visuals consistently does the unexpected, providing an escape from the ordinary, and constantly pushing boundaries of the music video norm.

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