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Real Estate

When talking about the music industry, band Real Estate cannot be overlooked. Since their debut in 2009, this New Jersey-bred indie rock band has had a significant influence on the industry, particularly in their unique approach to music videos. Their marriage of indie melody and floating lyricism paired with offbeat, surreal filming methods makes them stand out in an increasingly crowded field.

Their music video for "It's Real," directed by Weird Days, features a frenetic montage of seemingly random home video snippets - from dogs and beaches to suburbs and barbecues. It's a wild ride, but one that perfectly captures the band's nostalgic, dreamy sound. Meanwhile, their video for "Crime" is entirely composed of complex tablatures for the song, with Tom Scharpling helming the project. Strangely enough, this straightforward, instructive video that showed off intricate guitar fingering caught the eyes of both musicians and non-musician viewers, proving you don't have to follow the norm to make an impact. On the other hand, their video for "Darling" is largely horse-focused. Yes, you read that right. An attention-seeking, head-bobbing horse steals the limelight, proving that music videos success sometimes requires unexpected stars. Something you can discuss with your friends the next time you're horsing around.

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