← Back | Musician | 2 Music Videos
From the humming streets of Bangkok emerged a singer with boyish charm and a voice smooth as honey—Phum Viphurit. Riding the pulsing currents of the Internet, the Thai-born, New Zealand-raised artist sprinted onto the global stage largely thanks to his music video for 'Lover Boy'. The dainty footwork, Viphurit’s contagious grin, and the infectious rhythm didn't just sweep the audience off their feet, it shifted them into a whole new dimension. The video, which has earned over 70 million views to date, broke Viphurit into the international market, evolving him from a local favourite into a global sensation.
Viphurit’s other music videos all bear a similar appeal—effortlessly cool and genuinely fun. For instance, ‘Long Gone’ features Phum and his friends on a hitchhiking journey, emanating a sense of carefree adventure mirroring their youth. 'Hello, Anxiety' takes a more introspective tone, serving as a gentle reminder for self-love and acceptance in the midst of chaos. Just when you thought Viphurit was all about light-hearted indie pop, he takes an experimental dive with 'Paper Throne', seamlessly blending elements of funk, rock, and pop, while the video leads viewers through a captivating, choreographed narrative in dance. Interestingly, his music videos often include his friends and familiar places, creating an intimate and personal connection with fans.
Phum's playful surface hides a rich, intuitive understanding of music's power to connect disparate worlds. His songs have an uncanny ability to combine English with Thai, indie with pop, and melancholy with joy. Case in point, his serenading skills once caused a humorous frenzy at a Korean concert, as fans began to toss bras at him in a bizarre, improvised falsetto challenge! All jesting aside, Phum Viphurit and his videos have undeniably injected an unforgettable charm into the music and videography world.
Disclaimer: Text might contain bits of A.I. imagination. Report mistakes
LIVE