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Born on the threshold of the 90s, Pavement breezed into the music scene with an idiosyncratic, relaxed style that quickly set them apart from their grunge-heavy counterparts. Their fusion of lo-fi sound with literary and pop culture references created an eccentric, almost playful, feel in their tunes which clearly impacted the industry. Their debut album, "Slanted and Enchanted", was a testament to their unique approach and is still considered one of the defining albums of the indie rock genre.
However, it wasn't just their sound that sent ripples through the music world, but their music videos too. Each video was a melting pot of artistic creativity, underlining their reputation as 'indie darlings'. One standout is the Spike Jonze-directed "Cut Your Hair", which humorously satirizes the music business. Alternatively, there's the video for "Gold Soundz" - an unconventional, fast-paced montage of candid outtakes that perfectly paralleled the song's raw, unprocessed sound. Interestingly, their video for "Range Life" was essentially a makeshift mini-documentary of their life on concert-tour. Note how most modern bands prefer alternate reality in their music videos while a simple reality served better to connect Pavement with their fans.
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