← Back | Musician | 1 Music Videos
OutKast, the dynamic hip-hop duo made up of Andre 3000 and Big Boi, left an indelible mark on the music industry with their innovative style and audacity to be different. They brought a fresh, exterrestrial perspective to hip-hop that defied conformity and embraced individuality. A great example of this is their video, “Roses”, directed by Bryan Barber, where they transformed a high school theater production into a funky, chaotic musical.
Their fashion-forward approach further disrupted industry norms. Andre 3000's dapper, retro-themed get-ups and Big Boi's street-savvy style made them standouts in a genre that was notorious for its uniformity. One of their iconic music videos, "Hey Ya!" throws us into a 1960s-inspired vibe and has since been credited for reintroducing the polaroid camera to a new generation. The video for “Ms. Jackson” is unforgettable as well, featuring a dramatic scene with a bitter mother-in-law and a house that starts flooding out of nowhere. But perhaps one of the most striking examples was “B.O.B (Bombs Over Baghdad)”, with its unique colorful visual feast directed by Dave Meyers, that perfectly encapsulated the eclectic nature of OutKast's music. Did you know that despite its title, "B.O.B." wasn't about the Gulf War? Rather, the “bomb” refers to an intense and looming feeling of urgency the duo felt during that time in their career.
OutKast's bold blend of funk, jazz, and gospel into their music, coupled with their impactful and eccentric videos, ensured their legacy not just as musicians, but as trailblazers who opened doors for southern hip-hop artists and beyond. Their record covers, such as the graffiti inspired "Stankonia" or comic book styled "ATLiens", had almost as much personality and edge as their music. If it is said that change is the only constant in life, OutKast has proven that it is not just a natural phenomena, but also a very necessary one in the world of music.
Disclaimer: Text might contain bits of A.I. imagination. Report mistakes
LIVE