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OK Go

OK Go are not just musicians, they are visual innovators. Their clever integration of music and distinctive film-making techniques is what sets them apart in the music industry. Not content to simply record a catchy tune, they use the medium of the music video to elevate their art to a higher level. Their approach disrupts the traditional boundaries of music videos and they have taken the form to new, dizzying heights.

Starting with “A Million Ways”, which made waves in 2005 due to its lo-fi ingenuity, the band performed a quirky, choreographed backyard dance routine. The video was made on a shoe-string budget and was originally intended just for friends and family, but it spiraled into a viral sensation. They followed up with the iconic "Here It Goes Again," where they executed a complex dance routine on synchronised treadmills, earning them a Grammy Award for Best Music Video. OK Go didn't stop there, they continued to challenge themselves and audiences with music videos like "This Too Shall Pass" featuring a complex Rube Goldberg Machine, "Upside Down & Inside Out" shot entirely in zero gravity, and "The One Moment" that contains just 4.2 seconds of slow motion action.

Interestingly, did you know that lead singer, Damien Kulash, directed many of their music videos? He honed his unique style at art school where he studied sculpture before forming the band. That artistic background is evident in their meticulously crafted videos that are more like performance art than traditional music videos. Kulash's interest in pushing video-making technology to its limits not only puts them ahead of their peers but has also significantly contributed to the evolution of the music video medium in the digital age.

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