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Nine Inch Nails, fronted by the unflinchingly intense Trent Reznor, could be classified as a behemoth in the music industry if it wasn't for the fact that the term doesn't sufficiently capture Reznor's multifaceted genius. NIN's brand of industrial rock, laced with soul searing lyrics and a melodrama more potent than an opera house, has not just entertained but also consistently evolved the music radar. One might argue that it was NIN's music video for "Closer" directed by Mark Romanek that truly shot the band into the stratosphere. The video's S&M imagery and overall taboo-feel placed NIN as a fringe act - one that could tickle the underside of the mainstream while thriving in the landscapes of the obscure.
Now, speaking of Reznor, you might remember him grumping about the Grammy's, or perhaps how he was famously quoted saying "I sweat a lot". But did you know that he's an Academy Oscar winner for his work on the score for "The Social Network"? Also, a little known fact about Reznor is that he worked as a handyman and janitor at a local recording studio before his rise to stardom with NIN.
Another notable NIN production is "Hurt." Released as a promotional single from their second studio album, 'The Downward Spiral'. The melancholic video, showing Reznor performing in old, decrepit environments and interspersed with symbolically loaded visuals of decay, was directed by David Fincher. Numerous other hits such as "The Hand that Feed", "Only", and "Survivalism", equally challenged the combination of rock music and cinematography with their cutting edge aesthetics, pushing the boundaries of not just what music videos can be, but also what they can represent.
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