← Back | Musician | 1 Music Videos

Niia

Niia Bertino, professionally known as Niia, juggles her artistry in a manner that most strategists would deem risky. Yet, her bold maneuvers in the music industry have attracted a breed of fans appreciative of whimsical experiments and art. Trained in jazz and classical piano, she transitioned into pop and R&B, creating a unique intersection of genres in her music. A notable breakthrough came with her 2007 hit 'Step Aside', produced in collaboration with Wyclef Jean, flaunting her ability to mold abstract narratives into infectious melodies.

Niia's visual storytelling in her music videos has captured the attention of the art world. She has worked with filmmakers like Sasha Samsonova in 'Made for You', adding a dash of noir-era essence to modern music imagery. 'Hurt You First', her most haunting yet beautiful concept, is a melancholic ballet choreographed by the notable Nina McNeely. The fact that Niia often uses her grandmother's artwork for her album covers is a charming tribute to her family's influence on her career. From sultry jazz notes to exquisite cinematography, the spell Niia weaves is hard to ignore, firmly rooting her position in the music industry.

Disclaimer: Text might contain bits of A.I. imagination. Report mistakes