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As one of the most influential bands of the 1980s, New Order struck a chord not only with their groundbreaking electronic-infused music but also by utilizing the medium of music videos to enhance their storytelling. The blend of gritty post-punk mixed with new wave and rave culture aesthetics distinguished their videos, creating a rebellious alchemy in the era of MTV.
The band had an interesting quirk of often refusing to appear in their own videos. Instead, they entrusted directors to reflect their thematic concepts. "True Faith", one of their iconic tracks, is a perfect testament of this approach. In the hands of innovative director, Philippe Decouflé, the video depicted interpretive dancers in baggy suits enacting a stylised, choreographed fight, marking a departure from typical music video clichés of that time. New Order’s videos became mini art pieces that both captured and influenced the pop-culture zeitgeist. A lesser-known but curious fact is Elton John’s affinity for their song "Regret." The flamboyant singer liked it so much that he offered to produce the music video. The end result? A video featuring New Order casually performing on a fishing boat, an unusual but endearing scenario.
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