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Mura Masa, the stage name for Alex Crossan, is a British musician and producer who emerged on the music scene in 2014. His blend of electronic music with oriental influences differentiated him in an already crowded field. His debut album, released in 2017, can be visually represented by the song's video “What If I Go?”. It features an unpolished and raw urban setting, hinting to his street-style, non-glossy approach to music.
One of the most striking elements about Mura Masa is the masterful collaborations he's hosted across his music videos. It emphasises the broad appeal and reach of his music. He has worked with creative directors like Yoni Lappin for visually appealing videos, helping to bring his music to life in a completely different realm. Interestingly, Crossan has collaborated with A-list artists, such as A$AP Rocky in the “Love$ick” music video, which demonstrates a fun-filled high school party. Yet, it's the unexpected twist that the school featured is Crossan's own Guernsey Grammar School, which points to his humbling background and a nod to his modest upbringing.
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