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Múm

Múm is an Icelandic experimental music group known for their bright blend of electronic and organic music. While you might not immediately recognize the name, chances are you've heard the whimsical, ambient sounds of Múm in indie films and hipster coffee shops around the world. What sets the group apart is not just their innovative sound, it's their integration of visual and auditory art – a kind of sensory marriage that adds depth to their music.

Their videos, like their music, are enchanting stories that blend reality and surrealism. Take the incredibly artistry of "The Ballad of the Broken Birdie Records" which showcases monochrome clips of Icelandic landscapes spinning like vinyl records. Or the visually stunning “Green Grass of Tunnel”, where children's games seem to be taking place in a parallel universe. An interesting fact, even Múm's album covers are slices of art, designed by member Ólöf Arnalds, pulling you into their world before the music begins. In straying away from the mainstream, the group has carved out a niche for themselves, profoundly impacting the alternative music scene and the way we view the union of sound and vision in the music industry.

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