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Mndsgn, pronounced "Mind Design", is a force in the music industry that cannot be overlooked. Born Ringgo Ancheta in San Diego to a family that fled the political landscapes of the Philippines in the 80s, his art is a reflection of his rich background and influences. His music style is a fusion of avant-garde hip hop, psychedelic beats and neo soul; genres that testify to his boundless approach to music creation.
Interestingly, Mndsgn was brought up in a relatively remote part of New Jersey, where he lacked basic amenities such as electricity and had limited access to music. This unconventional upbringing shaped his approach to music, leaning towards experimentation and free exploration, which are rather evident in his music videos. His video "Camelblues", for example, has a feel of an 80s sitcom, while "Cosmic Perspective" is shot as a raw, handheld footage capturing what seems to be a rather 'usual day' in Mndsgn's life. One might say that Mndsgn sees music and its visualization through a distinct lense, colorfully blending the everyday with the extraordinary. There's something pleasantly unusual about seeing a guy chew and spit balloons as if it's the most regular thing, as seen in the "GOTEEM!" video – very Mndsgn-esque.
As for his impact on the industry, Mndsgn stands as a beacon for individuality and unconventionality. He's proof that great music isn't strictly bound by lavish studios, big budgets or mainstream approval. His work, particularly his self-directed music videos, exhibit that creativity can flourish amidst limitations, and that's something every budding artist can take inspiration from. A little trivia here, Mndsgn once confessed that he'd rather create his music sitting in someone's dingy basement than a grandiose studio - he clearly resonates with the phrase 'less is more'.
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