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Mild Orange, a self-proclaimed "melting pop" band hailing from New Zealand, has been subtly shaking the music industry with their unique blend of dreamy rock and psych-pop. The quartet came under the spotlight in 2018 with their debut album, "Foreplay," characterized by a captivating blend of hushed vocals, evocative lyrics, and tonal landscapes that guide the listener through an almost ethereal journey. One of their most popular tracks, 'Some Feeling,' became a surprising global sensation, not only due to the languorous guitar work but also due to the accompanying music video, which was a straightforward yet enchanting clip of rolling waves over a pebbled beach.
Interestingly, Mild Orange has a distinctive approach to their music videos; they have never appeared in their own videos, adding an air of mystery to their identity. By illustrating their soundscapes with narratively-driven, cinematic visuals, they allow the songs to take centre stage. This was best exemplified in the video for 'Stranger', where they explored love and nostalgia through the metaphor of an aged couple dancing in their living room, their movements mirroring the ebb and flow of a relationship. These thoughtful approaches to video making speak volumes about their creative vitality and are a testament to their profound influence in an industry that often prioritizes sound over sight. A little-known fact, one of the members has a quiet obsession with carrot juice, hence the band's unusual name, a testament to their playful elasticity in music and life.
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