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Michael Kiwanuka is a name that echoes profoundly in the circuit of modern-day soul and folk music. His evocative lyrics and raw melodies speak directly to the hearts of listeners, making him a potent force in contemporary mainstream music. Kiwanuka's impact on the industry has been remarkable, seeing that his first two albums received critical acclaim, with his third, "KIWANUKA," earning him the prestigious Mercury Prize in 2020 for the best album in the UK & Ireland.
His music videos are significant standouts, as well, being visual representations of the vibrant storytelling that makes up his music. The video for "You Ain't The Problem," directed by Leonn Ward, portrays Kiwanuka in a mesmerising tableau of colourful scenarios that reflect the upbeat rhythm and message of the song. The video for "Hero," on the other hand, is a gritty, retro-themed depiction of martyrdom and protest, masterfully directed by filmmaker CC Wade. However, perhaps the quirkiest is the Hiro Murai-directed clip for "Cold Little Heart," in which Kiwanuka quite literally loses his head while singing, an interesting incident that the singer mentions was due to budget constraints that didn’t allow for a body double. A refreshingly candid and light-hearted anecdote amidst the serious business of making great music. Overall, Kiwanuka's contribution to music and music videos extends beyond mere production – his work serves as food for the soul and the eyes.
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