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MGMT

For the uninitiated, MGMT is a psychedelic pop duo, composed of Ben Goldwasser and Andrew VanWyngarden. They've been making music that weaves magic and infuses life into listeners since the early 2000s. The band, not content with staying within the confines of music, began to translate their eclectic sounds into imaginative and sometimes surrealist visuals. As time passes, their videos gain more influence and become integral parts of their artistic identity.

One of the most synonymous images with MGMT is their 'Electric Feel' video, which is a vibrant, safari-like expedition unfolding against the synth-loaded soundtrack. Then there's a mini-piece of cinematic brilliance called 'Kids'. With monstrous visions seen from a toddler's perspective, it blends fear with innocence, creating a unique experience for the viewer. It was so influential that it earned a nomination for Best New Artist at the 2009 MTV Video Music Awards, speaking volumes for their ingenuity. Interestingly, they once charmingly revealed the special effect used in the video – a mighty sum of $2 party-store toy glasses. Yes, you read that right! This essentially shows how MGMT defies tradition and redefines creativity on the regular, be it in conceiving a new music piece or fabricating a fascinating video. Their other notable work includes 'Little Dark Age', a gothic yet witty depiction that matches the dark synth pop tune perfectly.

As MGMT continues to create, their strong visual narrative adds layers to their sound. Their videos are not just an audio-visual treat but offer a deep dive into an atmospheric universe. By puncturing the bubble between listener and song, they not only contribute immensely to the music video industry but also redefine how we consume music in the modern era. Their knack for innovation and their refusal to conform pushes the boundaries of artistic expression, redefining what a music video could and should be - much like how their own music defied and transcended genres.

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