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M83

French electronic band M83, led by Anthony Gonzalez, has undeniably left an enduring imprint on the music scene. A unique blend of critically appraised albums and visually enchanting videos, their work is a masterclass in coupling audio and visual to create an immersive experience. A particular standout is the sci-fi, neon-lit music video of their 2011 song "Midnight City". The video enigmatic narrative of children with superpowers, an expression of freedom and the longing to belong, became an instant viral sensation. The video effectively complimented the synth-driven, upbeat melody that has made it a timeless anthem.

Interestingly, M83 has worked with top-tier directors for their videos. François Rousselet, who directed "Do It, Try It", is known for his work with The Rolling Stones and Snoop Dogg, and turns an ordinary family's trip to a fast-food restaurant into an animated, otherworldly chaos. For "Reunion", directors Fleur & Manu weaved a continuation of the story from "Midnight City", laying a path of cinematic breadcrumbs for the audience to follow. On the flip side, not all M83 music videos are big productions; for "Echoes of Mine", a simple but touching home movie-style video was created. The trick here is - Anthony Gonzalez isn't in any of his music videos, odd isn't it? But that's M83 for you, always pushing creative boundaries whilst staying aloof, reminding everyone that it's the music that should take the center stage.

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