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Lucas

Lucas Zanotto, a multidisciplinary artist from Italy, may not be your typical music video director, yet his imprint on the industry is undeniable. He has a knack for breathing life into the inanimate, transforming everyday objects into vivid characters with unique personalities. This may sound whimsical, but one look at his work will substantiate the point, in the most charmingly captivating ways. For instance, his award-winning video for “Colours” by The Avalanches showcases a synchronized choreography of seemingly trivial household items dancing with uncanny eloquence, creating a visual symphony that matches the track’s vibrant vibe effortlessly.

The humorous undercurrent in his work is one of his trademarks. His clever use of playful narratives like in the video for Seinabo Sey's ‘Hard Time’ gives his work an edge that draws viewers in instantly. Here, you notice a challenging staring contest between a patterned cloth piece and an eyeball. Interestingly, Zanotto has this unique skill of traversing a thin line between the mundane and the extraordinary which results in fine artistry, thereby keeping his audience yearning for more. Always expect the unexpected - a paradox that Zanotto effortlessly personifies in his creations. Be it a family of kitchen appliances grooving to catchy beats, or apples leading a choir in a fridge-cum-opera house, there is no limit to this artist's imagination.

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