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Lower Dens, an indie pop band led by Jana Hunter, has carved a distinctive niche in the music industry with its rich sonic palette, drawing from diverse genres such as dream pop, post-punk, and progressive rock. Not only do they captivate us with their bewitching music, but their music videos also demand a substantial slice of the limelight for their arty and often surrealistic representation of their sound. They are not just an aural treat, they are an audio-visual banquet.
One of their most notable videos is for the track "To Die in L.A” from their album "Escape from Evil". Directed by SSION, it portrays a weird and wonderful journey that involves a cupcake massacre, some judiciously used confetti, and a couple of backup dancers who aren't afraid to bust some serious grooves. Another fantastic video is “Real Thing." Directors were Zachary Treitz and Matt Jones, better known for their backgrounds in independent film, rather than music videos. The narrative in this video is both bleak and amusing, with a main character who's working at a thankless job and dreams of a different life. The end of her story unfolds unexpectedly with a life-sized puppet, showcasing Lower Dens' penchant for the eccentric. This trend continues in the video for "I Drive," directed by Jason Nocito, which pays a unique homage to car culture and pinewood derby races. An unconventional glimpse into the often overlooked world of amateur, gravity-powered car racing may seem obscure, but it embodies Lower Dens' ability to find beauty in the unconventional. It's worth noting that these cars are usually manned by children, but in this video the racers are adults, because who said growing up meant you had to stop having fun?
Despite the variety in their videos, the recurring theme is the inclination towards the uncanny and idiosyncratic. The impact of Lower Dens in the music industry is not only defined by their splendid discography, but also their innovative use of visual storytelling that titillates, intrigues and ultimately, leaves us yearning for more. Music videos aren't generally known for their narrative depth, but Lower Dens challenges this stereotype and thrives in the grey area between music and cinema, further reinforcing their unconventional ethos.
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