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La Roux

La Roux, synonymous with the striking red-haired Elly Jackson, came onto the electronic pop scene in a big way in 2009. Despite its French-sounding name, La Roux is as Brit as it can get, bringing the unmistakable 80's inspired synth-pop genre back to life. This revivalist approach, often considered a brave move in an era obsessed with newness, certainly paid off for La Roux. The self-titled debut album topped the UK charts and the infectious single "Bulletproof" became a global hit, rocketing La Roux to stardom and cementing Jackson's place in the music industry.

La Roux's music videos are as idiosyncratic as her music. "Bulletproof", directed by the talented Drew Cox, was visual buffet, where rapid quick cuts, neon colors, and geometric shapes met AMC Pacer, an automobile that managed to survive only a decade but has been granted immortality thanks to La Roux. For "In for the Kill", a confluence of vision by the artistic duo LEGS brought surreal cinematic noir excellently intertwining with the catchy synth vibes. Despite being known for firm quiffs, Elly traded her iconic hairstyle for a more relaxed look in "Uptight Downtown". A scene that showcases a rare break from form includes Jackson entering a bakery, leaving viewers curious if her well-established synth-pop persona had a secret penchant for pastries.

Something worth laughing about is the fact that the driving in the "In for the Kill" video was done by Jackson's dad, John Jackson, not just because he came on a day off but mostly because Elly doesn't possess a driving license! La Roux's creativity is not confined to music alone; it spills over to the visuals, creating a distinctively immersive experience. Embracing the beauty of the old while navigating the new with finesse, La Roux genuinely impacted the music world.

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