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King Gizzard & The Lizard Wizard is a psychedelic rock band hailing from Australia which has always experimented with its craft, carving a distinctive spot for themselves in the music industry. Known for their swift, erratic musical structures that often toy with microtonal tuning, it's impossible to pigeonhole the band's style - they've ventured into a realm of blues, folk and thrash-metal, sometimes all within the same album.
The band has been innovative in their approach to music videos as well, creating cinematic experiences which emulate the frenetic energy of their songs. Remember 'People-Vultures'? The video featured a massive, monstrous vulture puppet that the band piloted like some demented float in a fever dream parade. Or what about 'Rattlesnake'? Filmed on a single, revolving shot in the sands of California, the video has the effect of a hypnotic journey as mesmerising as the lyrics themselves. Then there is the 'Murder of the Universe', a 13-minute spectacle that blurs the line between music video and short film, full of ominous, Lovecraftian imagery. The most interesting detail about King Gizzard’s videos is that they are all interlinked, creating a storyline spread out over multiples albums -a challenging feat to pull off. Their visualization has always been about breaking rules and playing around with the unpredictable, just like their music. Thus, they've set a benchmark in the industry that it is possible to blur the lines between music and cinematography without losing the essence of either art form.
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