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JUNGLE

JUNGLE, the British modern soul collective, is an intriguing meld of talent that has singlehandedly redefined the sight and sound of the music scene. The brainchild of childhood friends Josh Lloyd-Watson and Tom McFarland, they made their mark in the industry through their sophisticated yet accessible sound and visually thrilling music videos. Their artistry, both musically and visually, is vibrant, funky and fresh with an urban twist. Their self-titled debut album, a vivacious mix of funk, tropical groove, and soul, was hailed as one of the defining sounds of 2014, topping charts and pervading clubs around the globe. Their music has a distinct cinematic quality, which perhaps explained their predilection for collaborations with leading directors for their music videos.

One can hardly talk about JUNGLE without acknowledging the undeniable impact of their iconic music videos. These visual treats go beyond the norm, presenting the viewers with a high-concept visual storytelling that perfectly compliments the groovy melodies. The videos for "Busy Earnin'," "Time," and "Julia" are prime examples of this symbiosis between music and visuals. In "Busy Earnin'," coordinated groups perform elaborate choreographies in urban settings, creating an energetic backdrop for the infectious tropical beat. Another interesting tidbit about JUNGLE is they have a trademark habit of unusually casting their music videos. They opted for a six-year-old B-girl named Terra for their track "Platoon," instead of professional adult dancers. Having a toddler perform a bracing break dance routine is not something you see every day, and this veering from norm is part of what makes JUNGLE so uniquely captivating.

From the intricate choreographies executed with the precision of a Swiss watch to the atmospheric, urban aesthetics, music videos from JUNGLE have undeniably raised the bar. Josh and Tom continue to push boundaries, bringing originality and creativity to the very center of their craft. Their work is an eloquent testament to the fact that music is an immersive experience, a blend of sound, sight, and in JUNGLE's case, a whole lot of movement.

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