← Back | Musician | 1 Music Videos

Joywave

There are plenty of artists who take creative risks with a sense of adventure and Joywave is certainly at the top of that list. An American indie rock band from Rochester, New York, they have been dishing out a mix of electrifying tunes and thought-provoking lyrics since 2010. But their music is only half of the irresistible charm that makes Joywave a stand-out act. The other half is their reputation for creating some of the most innovative and often downright bizarre music videos in the business.

A glance at Joywave's music video catalogue is like stepping into a quirky alternate universe. "It's a Trip!" features the band members rapidly aging on a doomed speedboat ride - a surreal spectacle that exemplifies their love for eccentric visual storytelling. "Obsession" sets their performance against a loop of disruptive TV broadcasts, a dialogue on the overwhelming interfaces of modern technology. "Like a Kennedy", probably their most controversial video, takes viewers on a joyride into political satire, presenting a non-linear narrative with a twist on infamous world events. Behind all these music videos is Daniel Armbruster, the band's principal songwriter and front-man, who has a knack for matching their unique sound with equally unconventional visual narratives. Not known to shy away from paradox, his often perplexing, yet engaging video concepts have left a lasting footprint in the sand of pop culture. Another interesting aspect that makes Joywave's music videos so memorable is their embrace of low-budget aesthetics. Captivated by the appeal of the “so bad it's good” philosophy, Armbruster once admitted to finding an old, barely functioning camcorder on eBay for the shoot of "Destruction", a move that might appear baffling to some, but is pure Joywave ingenuity.

Disclaimer: Text might contain bits of A.I. imagination. Report mistakes