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Isaac Delusion is a French group that beautifully meshes chillwave, electro, and pop to craft unique soundscapes that draw the listener in. While many might be more familiar with their music, it's their innovative approach to music videos that has truly left its mark on the industry.
One of their most emblematic music videos is "How Much (You Want Her) 2017". Directed by Filip Nilsson, who is known for his inventive, narrative-driven videos, it captures the feeling of a warm, idyllic summer through an unorthodox lens. With a bold use of color, striking visuals, and intricate choreography involving a group of senior citizens in a synchronized swimming routine, the video playfully reflects Isaac Delusion's whimsical sound.
Here's an interesting nugget – Nilsson had an unusual stipulation for the band members during the production of the video: they had to join the cast of senior citizens, in disguises complete with inflatable muscles and latex masks. That extra layer of eccentric charm cleverly amplified the video's dichotomy between its sun-soaked aesthetic and tongue-in-cheek humor. So, next time you play "How Much (You Want Her) 2017", remember - those quirky grandparents are actually the multitalented lads of Isaac Delusion!
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