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Although renowned for their unrefined garage rock vibrancy, Heartless Bastards proved to be anything but heartless when it came to the gritty artistry in their music videos and album covers. Their collaboration with director Michael Reich for the "Only for You" music video perfectly exemplified the band's deft hand in visual storytelling. Reich, who has queued up an impressive roster of artists such as My Chemical Romance and Bad Religion, seamlessly mirrors Heartless Bastards' raw lyrics and emotionally charged vocals with beautifully moody shots. The poignant storytelling via a little girl immersing herself in music brought a depth and nuance often underestimated in rock music videos.
They say don't judge a book by its cover, but in Heartless Bastards' case, their album covers were the perfect gateway to their soulful rock soundscape. From their debut album "Stairs and Elevators" with its lonesome street lamp to their 2015's "Restless Ones" featuring a surrealistic desert landscape, each cover design served as a distinct preview to the band's evolving sound. They worked with artist Jesse LeDoux, who had previously lent his designing prowess to bands like The Shins, to craft visually compelling album art. An interesting tidbit - frontwoman Erika Wennerstrom initially formed the band in 2003 after she won a coin toss to decide who gets to keep the band name from a previous group. Talk about fate's role in crafting music history!
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