← Back | Musician | 1 Music Videos
Half•Alive, an indie pop band making their mark with deeply thought-provoking lyrics and compelling music, has truly kicked up a storm in the music industry. This Long Beach, California-based trio, featuring Josh Taylor, Brett Kramer, and J Tyler Johnson, has perfected the art of amalgamating stripped-down, raw emotion with multi-layered, intricate musical arrangements. Their meteoric rise to fame was largely propelled by their 2018 hit "still feel.", whose accompanying music video garnered millions of views in no time, leading to a record deal with RCA Records. The mesmerizing choreography absolutely stole the show, leaving viewers to wonder if the band members sleep in their dance shoes.
What's rather unique about Half•Alive is their symbiotic collaboration with director, choreographer, and close friend Ja collective, defining their artistic vision in striking music videos. "The Fall," characterized by its captivating one-shot video, paints an abstract narrative that plays out like a dream with its aesthetic color palette, while "What's Wrong" displays a vibrant 1970s vibe with synchronized dancing scenes, reminiscent of a classic musical film. One could say, without an ounce of exaggeration, that with every release, Half•Alive and Ja collective have been consistently raising the bar of music video cinematography.
To add a pinch of surprising trivia to this, the intriguing half of the band's name, Half•Alive, reportedly came to Josh in a dream, and no, it wasn't after he ate a large cheese pizza before bed. And to top it all off, in their early days, they enacted a self-imposed creative challenge of producing 50 songs in just 7 months, a feat that's as baffling as it is impressive.
Disclaimer: Text might contain bits of A.I. imagination. Report mistakes
LIVE