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Gareth Donkin

Gareth Donkin is a music video director whose imaginative vision transformed music storytelling. He made his impressive mark on the industry through his often haunting, darkly beautiful visuals, which have become something of a unique signature. He's helmed works for artists like Novo Amor, whose videos now feel synonymous with the enigmatic, enshrouded atmosphere that Donkin skillfully captures.

One particular video, “Birthplace” for Novo Amor, stands out as a testament to Donkin's unique and significant contribution to the industry. This video portrays a diver encountering a whale made entirely from plastic pollution in the ocean - a powerful manifestation of environmental degradation. However, a lesser-known fact about this video is that the colossal whale was actually a 13-meter long sculpture made from reclaimed plastic gathered from local communities. This fun fact only underscores the depth of physical artistry and detailed planning Donkin is willing to deploy in his quest to tell unforgettable stories through music videos. Similarly, his video for "Utican", also for Novo Amor, managed to represent the delicate balance between humans, nature, and the universe in visuals that were breathtakingly stunning yet subtlety disquieting. Not exactly your run-of-the-mill music video fare, isn’t it? That's Donkin for you!

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