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Durry

Durry is a dynamic force to be reckoned with when it comes to music videos and bringing a new depth to cinematography. His lens sees a profound blend of art and melody which has made him a vital player in the music industry. His debut work on Kanye West's "All of the lights" was nothing short of ground breaking. Using strobe-lit imagery and an anthemic chorus, the video effortlessly brings forth the pulsating rawness and rigor of the song. Durry used this opportunity to introduce a visual vocabulary that permeated the mainstream music industry thereafter.

Stepping up his game with "Pursuit of Happiness" by Kid Cudi, Durry pushed boundaries further by experimenting with dream sequences. But it wasn't all just larger-than-life imagery. I still remember when he hired an over-enthusiastic wind machine operator for the shoot who unknowingly gave Cudi a ‘rocking' hairstyle. Also, his work on Bieber’s “Never Say Never” was masterful in using imagery to portray the singer’s meteoric rise from a regular kid to pop royalty.

In a short span, Durry has left an enduring mark on the music industry with his powerful imagery and storytelling. His ability to transport the audience into different worlds through his videos is an art in itself. Each video of his is a testament to the evolution of the music video industry. With Durry in the mix, one thing's for certain: the world of music videos will never be the same again.

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