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Being a child of the internet age, Dreamer Isioma has turned heads in the music industry by breaking free from the mold of contemporary music videos. This Chicago-born artist has created a niche for himself by shunning the stereotypical glitz and glamour often associated with music video production. Instead, he presents his viewers with avant-garde video aspects that intertwine with cryptic yet thought-provoking storytelling. This approach to creating music videos, aptly dubbed "lo-fi," elevates the power of understatement to a visual art form.
The music video for his track “Sucker’s Creek," for instance, showcases his distinctive style perfectly. In this piece, Dreamer Isioma uses a stripped back setting and minimalistic cinematography. Here, the screen is filled with flickers and glitches, portraying a sense of nostalgia and displacement against the backdrop of his punchy lyrics, adding an additional layer to the song. The real kicker though, is when he appears on screen with half of his face obscured by a hand-drawn smiley face, bringing a surreal twist to the otherwise simplified video. It's almost as though Isioma is unraveling a string of strange dreams, one frame at a time. An unexpected yet fitting addition is an animated squirrel that keeps popping up in his videos only to hold the viewer's gaze in a poker-faced stare. Call it squirrely, but it's certainly a testament to his unconventional artistry.
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