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DIIV

DIIV, led by charismatic frontman Zachary Cole Smith, is known for their ethereal blend of dream-pop that carries an undeniable atmospheric vibe. What truly sets this Brooklyn-based band apart is the visual counterpart to their music–their music videos. They aren't your regular music videos that merely show the band performing; they are like abstract short films that are as about as dreamy and far-out as their tunes.

Take, for instance, the video for their track "Doused." Here, you'll find Smith meticulously arranging a variety of seemingly random objects on a table like some bizarre combination of a musician and a magician. The peculiar twist? The entire video is in reverse, making it a bewildering visual voyage that matches the band's sonic journey. In their "Skin Game" video, we are treated to a retro VHS-style montage of clip-art and distorted visuals that perfectly compliments the band's lo-fi indie aesthetic. Interestingly, Smith admitted that the idea behind the random arrangements in "Doused" video was inspired by the 80's hit game show "Supermarket Sweep". A little strange, yes, but absolutely engaging in how it mirrors the band's distinct personality.

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