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Being intimately wrapped in the vivid hues of the 90s music, you might recall that infectious dance hit, 'Groove Is in The Heart' by Deee-Lite. This avant-garde dance music group was not only fronted by the charismatic Lady Miss Kier but it also featured Super DJ Dmitri and Jungle DJ Towa Tei. Their multi-faceted approach towards melding house music, techno, and funk with an upbeat, whimsical style was unforgettable. In no small way, Deee-Lite led the burgeoning club scene with their psychedelic, groovy style and textual depth summed up in their lyrics, gracefully nailing an interpretation of music that no one knew they needed in the early 90s.
It would be absolutely remiss of me to not mention Deee-Lite's music videos- unusual, colorful and downright entertaining. In 'Groove Is in the Heart', they married the psychedelic aesthetics of the 1960s with club culture of the 90s, where dancing go-go boots were juxtaposed with graffiti-laden walls of New York. The hypnotic montage of pop-art visuals was so enticing that it was adopted as the default aesthetic for many budding dance music groups thereafter. Another eye-catching video was for 'Runaway', where the band took us on a thrilling journey through a comic-print cityscape, complete with an oddball cast of rubber-faced villains and neon-lit storefronts. With a dash of cultural diversity, these videos pursued the concept of music video not just as a throw-away promotional tool, but as a vital creative expression. Over the years, Deee-Lite made a lasting impression, stretching the potentials of music video artistry and etched a significant page in the annals of music history.
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