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Dayglow is an indie-pop music project that emerged from the creativity of Sloan Struble, an artist who doesn't just create music, but constructs a whole colorful universe around it. Since his first self-produced album, "Fuzzybrain," Dayglow has been stirring the pop scene with his brand of bright, feel-good tunes. However, his unique approach to music is not just limited to tunes: Dayglow transcends into an audiovisual experience that resonates with the audience with just as much potency as his melodies. One such example is "Can I Call You Tonight?," which perfectly captures his retro aesthetic and has gathered more than 47 million views on YouTube.
This Texas-based musician is a proponent of DIY culture, having recorded, produced, and mixed his debut album from his bedroom. His music videos embody a similar aesthetic: they are full of vibrant colors and nostalgic frames that throw you back to the carefree youth of the '80s and '90s. This is prominently visible in the music video for his hit track "Hot Rod." Set on a beach with a vintage car, the use of pastel color grading is reminiscent of a warm, vintage summer, perfectly encapsulating the feeling packaged in his melodies. An interesting aside is the video was nearly derailed when a seagull made off with an essential prop. Despite this bizarre interruption, true to form, Struble carried on, in essence, living out the lyrics of his song: “I'm living my life as a hot rod." Combining these wildly imaginative visuals with upbeat harmonies, Dayglow has managed to carve out a distinct space in the indie-pop industry, one that's warm, quirky, and endlessly inviting.
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