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Cold Mailman is an indie pop band from Norway that began to gain prominence in the late 2000s. Their rise to fame was not only attributed to their lyrical and melodic prowess, but also remarkably for their outstanding videos. The band is known for their deeply thoughtful, sometimes stirring, and often visually mesmerizing music videos, each of which is a small cinematographic masterpiece in its own right.
Their most celebrated video is probably "My Recurring Dream", directed by André Chocron. The video features a seamless, dream-like sequence across an array of spectacular landscapes. The use of time-lapse photography and digital morphing techniques created a rivers of light flowing through the night-time cityscape, an effect many tried replicating, solidifying Cold Mailman's influence in the industry. An interesting fact is that this video was supposedly shot on a budget close to zero, proving creativity doesn't necessarily require big bucks. And then there's their video for "Time is of the essence" which tells an emotional story through reverse destruction and reconstruction, a video with a concept that leaves viewers going back and forth, much like a tide. Each of their videos has a way of staying with you, leaving a lingering feeling of having experienced something meaningful and unique.
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